Bailey’s is a staple in downtown Saratoga Springs. Hosting live entertainment, killer food, and providing even better company. They were looking for a refresh to their current logo, but it needed to continue to speak to the history of the 1902 landmark building they call home. Pulling from the iconic keystone above the front entrance, this logo aimed at modernizing their look while staying true to their roots.

We were also able to help out with merchandising, hooking them up with promotional materials and graphics to help push clothing sales. We also helped with finding the right apparel, and getting it customized in time for the summer rush.