AT&T is the historic title sponsor of the Annual PGA Byron Nelson Championship that is held in Texas. Every year, the company’s objective is to engage and excite the 280,000 visitors that walk the course over duration of the weekend-long event.
In order to accomplish this goal, AT&T aimed to create three distinct areas that educate on the history of the tournament, while also introducing their own products and services.
The spaces were designed with an open air, modern, and minimalistic approach. Each designated area was labeled accordingly with their AT&T product of focus: Oasis, Trophy, and Direct TV.