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The PGA Merchandising show is THE event for Golf Industry Professionals to get a glimpse at the newest technology in both equipment and apparel. Spanning a massive 19,000 sq. ft., Callaway’s presence at the show is a must-see.


The challenge wasn’t how do we drive traffic to the space, it was how do we engage and educate. The booth was designed with technology at the forefront, highlighting the key elements which propel Callaway’s equipment to the top of the golf world.