This small batch, hand-made, craft candle company was looking for a logo and print materials that embodied their brand. The logo pulls from childhood memories and speaks to the whimsical essence of the Firefly name. The sometimes unpredictable and playful nature of the insect is carried throughout each letter of the logotype, and into the summer night. Playing off of that theme, the business cards were designed in the form of mason jars with the logomark captured inside.