Ryan was looking to make the leap into offering independent Engineering services, and needed a logo to market his business. The logo we ended up with brought together elements that speak to the name, the services, as well as the materials that are used in the industry. “F” and “E” are not only the first letters of the two words in the company name, but Fe just so happens to be iron on the periodic table. We used the negative space created when putting the two letters together to form an “I” beam, another common construction material. Everything came together for this logo, leaving us with a strong and durable icon, which is just another level of reassurance for the clients of Fullan Engineering.