Makerbot is a leader in 3D printer manufacturing, and they wanted to show the world at the largest technology conference in the world – The Consumer Electronics Show. This booth used lines and shapes that mirror the construction of their line of printers, with the focal point being a large suspended biogeometric sculpture, mimicking complex shapes that are often produced using the technology boasted by Makerbot. Visitors were greeted at the reception counter by an oversized graphic of the Makerbot Gnome. Moving throughout the space, attendees would be able to experience stations each showcasing a printer in the Makertbot lineup. Visitors gathered around the Hex-Bar, an area where reps were able to talk through experiences and present live demos.