User experience is key when planning to transform a space. For Primaloft, the focus of the experience was education. Our mission was to transform their showroom into flexible and modular learning center for their visitors.
The end result produced an adaptable environment which explained how Primaloft became a leader in the insulation world. Working around the space, visitors are able to get a glimpse into the history of the brand. They were greeted with the Primaloft values and mission, and were able to “feel the difference” laboratory stations. Each pod was equipped with custom testing stations. These tests put the Primaloft insulation up against industry competitors, and allowed visitors to truly understand why they were the leader in the product insulation industry.
Read more about Primaloft’s move to their new facility HERE.