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This 2500 sq ft exhibit space was designed as TOPGOLF’s introduction into the 2018 PGA Show, which takes place every January in Orlando, Florida. The PGA Show is the largest gathering of golf industry sales, marketing, and golf professionals. With this being TOPGOLF’s first appearance at the PGA show, their number one goal was to make a splash. Our team decided to create a booth featuring a similar facade to their futuristic driving range locations across the world. The overall space provided an area for sales staff to engage with the 41,000+ attendees, with areas to demo products like TOPRANGE, TOPTRACER, and of course, provide information about their TOPGOLF locations. This build utilized a number of materials, from faux stone printed silicone edge graphics, powder-coated aluminum canopy’s with recessed downlighting, dimensional lettering and logos, and two steel decks, which provided TOPGOLF with meeting and storage spaces both above and below the structures